I Guess Google Doesn’t Want to Be Sued Anymore

Youtube has a new way of cracking down on copyright material

Video fingerprinting would greatly increase the ability for infringement to be recognized.

Viacom and the English Premier League (‘soccer’ for you yanks who don’t know) have both sued Google over allowing unauthorized clips. As more companies sign up, the more copyrighted material will be protected. There also is talk of protecting audio clips.

But do great goals from EPL matches and a 50 second clip of some Fallout Boy song behind a teenage girl’s video blog really take away any money from the companies? While entire matches or programs may, smaller clips only allow for creative freedom. Youtube could pay a small portion of its advertising income derived from these clips to the material’s rightful owner, but prohibiting it in any manner would be a great disservice.

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